It's a favoured subject of newspapers, social media, politicians, governments and media outlets, and it seems to have come out of nowhere. It seems like a simple question, but actually, the first thing to know about fake news is that there's no one kind. Broadly speaking, there are three main types of fake news, and all need to be tackled in different ways, by society and business alike. The second type is not so much 'fake' as it is misleading or serving an agenda. This is not new in any way, shape or form. Propaganda and biased news is the result of unscrupulous reporting, or politically-aligned publishers. It might be tempting to ignore fake news as a political problem in which the impacts are restricted to echelons higher than the world of business. Moreover, the recent proliferation in fake news has led to an increased interest in quality journalism and publishing integrity. As Michael Stutchbury of The Australian Financial Review, points out, "Fake news can make old media great again. Amid the growing crisis of trust, it can at least help provide a viable business model for credible, newsroom-based journalism that some fear is dying."4 Trust in quality journalism is going up – as are the subscriptions from people shelling out to guarantee access to unbiased information. Twitter now requires users to confirm their identity via email or phone number to fight the creation of false 'spam' accounts.6 Facebook is experimenting with shrinking the URLs of hoax sites7 and expanding its external fact-checking program that lowers the visibility of inaccurate stories in people's News Feeds.8 Messaging service WhatsApp is limiting the amount of groups that messages can be forwarded to in an attempt to curb false news proliferation leading to political disturbances.9 In the UK, The Independent Press Standards Organisation, launched the "IPSO mark" and associated awareness campaign. Publications signed up with the press regulator can use the logo – on physical and online versions – to alert readers that they abide by the standards of the Editors' Code of Practice.12 With no sure-fire way to stop fake news, business must instead focus on resilience in a landscape where it is the norm. Not only must companies monitor what is happening in the fake news landscape, be that websites, politics or on social media, but they must be proactive in countering it to manage risk and reputation. camera bag cyber mondaychanel replica bag
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