amazon deflects responsibility on fake reviews but admits 200m were blocked last year amazon glitch image credits: techcrunch after the requisite preliminary palaver about being "obsessed with delighting customers" and all that, amazon explains that it, like all big tech giants, uses automated systems to vet reviews before they go up. the company has always been cagey about the actual numbers, but in this post it drops a whopper: "in 2020, we stopped more than 200 million suspected fake reviews before they were ever seen by a customer." 200 million is a lot no matter how you look at it, but it's really a lot when you consider that amazon told cnbc that same year that it "analyze[s] over 10 million review submissions weekly," which adds up to somewhere north of 520 million submissions yearly. these two amazon-provided numbers suggest that a third of all reviews submitted, at a minimum, are rejected as fake. groups organizing on social media numbering in the tens of thousands have been repeatedly pointed out as major contributors to the fake review ecosystem. amazon writes that in the first quarter of 2020, it reported 300 such groups to the platforms hosting them, and the same period in 2021 it reported over 1,000. takedown times have increased, but it's hard to take this increase as anything other than a thriving business model - certainly not something in the process of being stamped out. "we need coordinated assistance from consumer protection regulators around the world," amazon writes. but the company lobbied forcefully and successfully against the inform act, which would have helped identify sellers with bad intent and add transparency to online marketplaces (strangely, amazon has taken some of the actions it objects to independently). and that line is suspiciously absent when it is amazon that consumers need to be protected against. "it is also critical that we hold bad actors-and the service providers that provide them with fake reviews-accountable for their activity," the post continues. but while lawsuits and partnerships with law enforcement are part of that, once again the call to "work together" rings hollow when amazon itself is where the activity occurs and the company is in complete control of that ecosystem. though it has banned some major players from the store, innumerable others flout the rules with impunity. high quality imitation bagscheap burberry crossbody bags
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