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Are You Violating the TOS to Get Amazon Reviews?
Amazon often updates its Terms of Service to reflect the feedback it receives about people are using its tools and functions. A special focus has been placed on rooting out and getting rid of fake reviews to artificially improve the star rating of a product or lower the rating of a competing product. Manny Coats covers this topic on the AMPM Podcast EP 188.
Amazon has taken great strides in making the act of obtaining or producing false reviews against its Terms of Service. For many successful sellers who have in the past exploited specific tips and tricks to get ahead in the reviews, most of these tactics are now considered violations to Amazon.
"Permanent delisting of the product from Amazon." – Amazon will remove your product listing from the marketplace entirely.
Essentially, bribing people to review your product is not allowed in any form. Amazon does not want reviews to be anything but honest from actual customers, so providing people with a compensational incentive to have a favorable opinion is not allowed.
This one used to be a standard, tried-and-true tactic that many sellers would employ to get early favorable reviews before launch. Using people you know to provide early positive Amazon reviews would rank the product faster.
This statute is similar to the first about you posting a review for either your own product or a competing product in that you can create a biased opinion right from the start. While it is not entirely clear how Amazon tracks this kind of activity, they use the Amazon customer account information to determine who may be related to you or is in your employ.
In the past, a common practice among some sellers was to send a message to a buyer asking for a review. It would say, "If you loved our product, click here," and that link would take customers to the product review page. However, they would also say "If you had a bad experience or did not like the product, please click here;" that link would take them to the seller feedback page. If someone leaves a negative product review in the seller feedback page, you can easily remove it by opening a case with Amazon.
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